Taste evolves into an organic benefit

BELLEVUE, WASH. — Taste, once a barrier, has become a bonus for the organic category, said Laurie Demeritt, chief executive officer of Bellevue-based The Hartman Group.

“A couple decades ago, organic was thought by many consumers to not taste as good as conventional,” she said in a May 28 webinar. “Now it’s something that can be a defining characteristic of it. That relates back to the idea that they feel more care has gone into the organic growing and processing elements so there’s probably a better end product.”



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