IHOP Is Finally Opening Its Fast-Casual Concept

On Thursday, IHOP said that the first Flip'd restaurant is absolutely going to open in New York City in July, and that will be followed by restaurants in Columbus, Ohio, Dublin, Ohio, and Lawrence, Kansas. It has shifted its strategy a bit; instead of focusing on cities, the company says it's "piloting the Flip'd concept in [...] larger metropolitan areas, suburban areas, and non-traditional venues." (Dublin is also where Wendy's is headquartered, in case you want to mention that in conversation this weekend.)

 

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