The endorsement marks the first deal with a fashion brand for Lin, and a new start for the brand to engage with the Chinese audience.
“In 11 years as a pro, I have never ever done high-end fashion, but when presented with the chance to join the Coach family, I had to jump on it. Classy, refined, relational, dream-oriented and philanthropic. I’m ready to go into unchartered territory. Looking forward to collaborating with creative director Stuart Vevers. I promise you guys, we’re definitely gonna inspire and give back,” Lin said on Instagram.