Jeremy Lin Appointed New Face of Coach Men’s Business

The endorsement marks the first deal with a fashion brand for Lin, and a new start for the brand to engage with the Chinese audience.

Coach is repositioning its China strategy by appointing American-born Chinese basketball player Jeremy Lin its second men’s wear ambassador, after Michael B. Jordan.

“In 11 years as a pro, I have never ever done high-end fashion, but when presented with the chance to join the Coach family, I had to jump on it. Classy, refined, relational, dream-oriented and philanthropic. I’m ready to go into unchartered territory. Looking forward to collaborating with creative director Stuart Vevers. I promise you guys, we’re definitely gonna inspire and give back,” Lin said on Instagram.

 

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